“Special purpose” surveys are customized surveys designed to meet the unique measurement needs of clients where the data can be collected via an Internet platform. Censeo provides the technology and associated support to collect and analyze almost any kind of survey responses.
The Business Need
Companies sometimes have the need to conduct special, unique surveys where complete flexibility is required in terms of items, multiple response scales in the same survey, and qualitative data collected via open-ended questions. Examples would include exit interview surveys, Level-1 evaluations following training programs, and customer satisfaction surveys. Collecting data via paper based surveys is usually very time consuming and costly, and it leads to a lower than desired response rate.
The Solution
Censeo’s General Survey Platform (GSP) is designed to
meet clients’ data collection needs in these kinds of
unique situations. The platform supports any type of survey
item, response scales, and open-ended questions. Survey takers
can be registered in the system, then automatically sent email
notification messages about the survey, and then follow up
reminder emails, as needed. In other situations it’s
easier to send survey takers a general purpose keycode that
allows access to the system.
Because the survey content and response options can be anything, Censeo provides clients with two reporting options: (1) a download of the raw responses extracted from the system, or (2) tailored reports based on the client’s requirements.
Key Benefits
- A versatile survey platform that can capture almost any kind of survey data via the Internet, avoiding the hassles of paper based surveys.
- Ability to automatically send email notification messages to survey takers, and reminder emails to people who haven’t responded by established dates.
- Collection of any number of grouping or demographic variables by which the data can be analyzed.
- Option to either receive the raw database, or reports that meet clients’ specific needs.
- As needed, expertise to help clients design surveys that will collect accurate, reliable, and valid data, and to help analyze the results and draw correct interpretations.
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